Training Objectives

To be a cross-border e-commerce practical operational training platform for manufacturing and trading companies. To build an enterprise community for resource sharing for the cross-border e-commerce industry together with the government and industry associations. To promote cooperation between education institutions and enterprises so the two can complement each other and share advantages, as well as integrate education with practice to nurture more professional talents for the cross-border e-commerce industry.

Training Formats

Training Courses

Through systematic analysis of the cross-border e-commerce industry and rational assessment of market trends, regular standardized training courses are delivered. Businesses are invited to enroll and received systematic training.

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Industry Forums

Following closely change of international environment and latest hot topics, we invite professionals including experts in the international trade area, platform senior management and representatives from businesses to attend our industry forums to analyze hot issues, interpret new industry policies and new market trends and develop new opportunities for foreign trade businesses.

Special Salons

Cross-border themed salons are deformalized learning methods, a derivative of social salons and are characterized by small scale and small number of attendants, streamlined procedures, simple topics and relaxed atmosphere.

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Online Streamed Teaching with Offline Tutorials

Using online video conferencing, we will stream training courses online and save these training videos which will be loaded onto the platform. Businesses participate in the training online. With 5G technology maturing, online streaming will experience further development.

Professional Teaching Team
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Ginger
Platform Official Training Lecturer

Rich ten years of cross-border e-commerce operational experience and systematic management training experience, a founder member of LightInTheBox on eBay, Ginger successfully built an account that achieved sales performance exceeding one million USD.Ginger is conversant in platform surveys and sales data analysis, tailored sales strategies, and popular brand building.

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Joanna
Platform Official Training Lecturer

Rich platform shop management experience and skilled in maintaining account safety and lowering account risks in shop operation, Joanna is at home with overall operational strategies of online sales. Joanna has five years of experience in promotion on Google and Facebook and has managed many promotional accounts.

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Christian
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Judy
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Nick
Course Introduction
eBay Course

Everything about pricing standards,

Front-end and back-end introduction and application,

Basic introduction of product listing,

How to manage and design a shop,

Product listing techniques,

Listing referral and conversion,

How to use Seller Hub,

How to effectively deal with email and mediocre and bad feedback,

How to deal with Paypal disputes,

How to deal with eBay returns,

Red line bans by the platform,

Platform policies and violations

Amazon Course

Short course for beginners,

Open shops on different websites,

Account risk control,

Front-end and back-end introduction and application,

Popular product selection tools and methods,

Pricing and cost accounting,

Product listing techniques,

Product ranking rules,

FBA introduction and operation in different countries,

General introduction of advertising and operation details,

Shop performance evaluation and improvement,

PM and EDM

Training Course for Best Business Operation

Risk management in cross-border e-commerce,

Precise product selection based on data,

Search traffic matching principle,

Amazon Listing in-depth optimization,

Cost control and rapid profit,

PPC advertising core strategies,

External traffic referral channels and strategies,

Logistics and overseas warehouses turn over,

Inventory plan and prediction,

Amazon supply chain management,

Operational thinking,

Seller shop diagnosis

Service Advantages

Resource Sharing

Comprehensive XBNiao industry resource matching and deep exploration of cooperation needs.

Tailor Made

Flexible and targeted schedule and syllabus to cater for the knowledge needs of businesses or organizations and their schedules.

Official Cooperation

Official cooperation training organization for international mainstream e-commerce platforms working with platforms such as Amazon and eBay to formulate professional cross-border training courses.

Real Practical Training

Practicing while learning and combining knowledge with practice help trainees internalize what they learn.

Systematic Learning

Intensive training to establish a cross-border e-commerce knowledge system and systematic learning of transferable knowledge.

Real Training Cases

Training time: October 28, 2018

Training location: Beijing, XBNiao

Number of participants: 106

Training method: Collective training

Training Outcome

Businesses and students who participated in the training not only acquired rich cross-border e-commerce theories but also mastered many latest practical techniques and method, which can be applied directly in their daily work and have helped improve students' work capabilities and enrich their knowledge. The course has helped businesses organize their business workflows, connect them to relevant resources and materialize product sales. It has helped the businesses with their workflow optimization and efficiency, and in turn improved their international competitiveness.

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Training time: July 19, 2019

Training location: Beijing XBNiao

Number of participants: 72

Training method: Group lessons

Training Outcome

The teacher lectured the students on practical knowledge in all aspects of cross-border e-commerce, which was well received by the students. During the training, all the students engaged in focused thinking and active interaction.The teacher used real life scenarios to help the students understand abstract concepts about cross-border e-commerce, including its core operational ideas and methods, and enabled them to have a more direct understanding of cross-border e-commerce through the analysis of some real cases.

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Ministry of Commerce stable growth and restructuring enterprise training

Training time: October 28, 2018

Training location: Beijing, XBNiao

Number of participants: 106

Training method: Collective training

Training Outcome

Businesses and students who participated in the training not only acquired rich cross-border e-commerce theories but also mastered many latest practical techniques and method, which can be applied directly in their daily work and have helped improve students' work capabilities and enrich their knowledge. The course has helped businesses organize their business workflows, connect them to relevant resources and materialize product sales. It has helped the businesses with their workflow optimization and efficiency, and in turn improved their international competitiveness.

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Training for international trade students from Beijing Union University

Training time: July 19, 2019

Training location: Beijing XBNiao

Number of participants: 72

Training method: Group lessons

Training Outcome

The teacher lectured the students on practical knowledge in all aspects of cross-border e-commerce, which was well received by the students. During the training, all the students engaged in focused thinking and active interaction.The teacher used real life scenarios to help the students understand abstract concepts about cross-border e-commerce, including its core operational ideas and methods, and enabled them to have a more direct understanding of cross-border e-commerce through the analysis of some real cases.

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