XBNiao overseas promotion service helps sellers solve all kinds of problems and difficulties in the course of their overseas promotion including:
XBNiao provides multi-screen interaction and multilingual support for clients to cater for our clients' different habits, keeping our clients' true needs as the pivot. We provide sales and marketing services including brand exhibitions, user experience, SEO planning, and data analysis, all based on the optimization principle.
360 degree SEO both internally and externally (traffic optimization, conversion optimization, client optimization, resource optimization and data optimization), Brand new AI search optimization technology, targeting overseas search engines and locking in overseas search ranking, helping clients achieve network-wide homepage ranking rapid optimization at zero cost and bringing quality traffic.
Demand led channel with high conversion rate. You will reach your target customers in every stage of your business and cover potential customers to the most extent, bringing in sales opportunities.
Mobile advertisements
Google mobile, Adwords advertising, AdMob advertising.
Search engine advertising
Keywords targeting, geographic targeting, time targeting, daily budget targeting, multilingual targeting.
Advertisement display positioning
Keywords targeting, display location targeting, topic targeting, interest targeting, regular Gmail pushing, retargeting.
XBNiao has focused on Facebook business for many years and helped Chinese businesses improve their brand reputation and sales performance in overseas markets and achieve development on a global scale, thanks to its outstanding service capabilities and leading products and technologies. Strong content marketing and multimedia for overall project communication to reach the expected outcome while providing well developed services.
Ad serving
Rigorous optimization for bigger ad return and real precise ad serving.
Integrated marketing
Well developed strategies to fully exploit Facebook's strong marketing capability and help you accomplish your established goals.
Market analysis
Before you start conquering global markets, professional targeted market analysis lays the foundation for success.
Listing product discount information on mainstream overseas discount and coupon websites to achieve explosive growth in a very short time. Promotion on deals websites is the best method for cross-border e-commerce sellers to attain high rankings and improve sales.
Slickdeal
Slickdeal is currently America's largest discount sharing website with a monthly user visits of more than 10 million, among which, 80% are existing users. APP has been installed more than 5 million times.
Dealnews
A precise deal website with monthly traffic of 15 million, 94% of whose visitors are from America.
Many potential consumers make their ultimate purchasing decisions based on reviews, tips and tutorials by online celebrities. Those who have taken advantages of celebrity marketing know its effectiveness well. However, how can you be sure that the right celebrities have been identified? How should you communicate with online celebrities?
Own your own overseas KOL communication team
We help sellers communicate with KOLs better and formulate localized marketing plans in order to promote products and safeguard the projects.
We have a large overseas KOL database
Sizable collection of KOLs globally for our clients to choose from who will reach segmented audience in different industries with ease. We will recommend highly compatible KOLs in order to reach the best promotion results.
We have precise data for feedback and effectiveness tracking
We provide copywriting, visual design, data tracking in the whole process, and full understanding of key indicators so that sellers will have a full and objective picture of the outcome of the project promotion.
Global 24/7 Coverage
Free from spatial and temporal restrictions, 24/7 real-time monitoring.
Wide Coverage
Rich and heterogeneous advertisements, network-wide full coverage, large customer base in many areas.
Precision Targeting
Demand driven searching behaviors, genuine traffic guaranteed.
Marked Result
Advertising progression tracking throughout, doubling traffic and orders.
Low Costs
Lowering costs, no need for large amount of start-up capital.
Cmachinery was established in 2009 with its headquarter in Guangzhou. It has focused on machinery export business in the past ten years and now hopes to further expand its market through Google, lower costs and increase volume of inquiry. However the company is facing four difficulties:
1. Lack of a professional overseas team and diversity of copywriting, lower quality
2. Lack of standards for target keywords and lack of observation of local language habits
3. Inaccurate budgeting for different countries and regions and difficulty in budget control
4. Inefficient statistics and untimely feedback
During our attempt to promote and market the company on Google, we first analyzed website data and previous ad serving data, user experience and marketing data to establish the target market. Based on the real market condition, we advertised selectively and set up keywords taking local competitors and local languages into consideration to create ideas with local flavors. Using a combined marketing strategy that covers search, exhibition and remarketing, we covered all targeted clients through Google. Using Google reporting and data analysis, we adjusted copywriting, keywords and ranking in real time and expanded target populations as well as tried to convert past visitors to increase ROI. We also made continuous adjustments to our advertisements so that our ad serving strategies achieved optimal result.
After three months of ad serving, the website's bounce rate dropped significantly and its traffic increased considerably. Statistics shows that the inquiry cost decreased by 60% and number of inquiries increased by more than 200%.
Zebrant is a fashion export independent website, established in 2018. It specializes in exporting clothes in diverse styles including Chinese cheongsam dresses, shoes, bags and accessories. The cooperation aims at promoting sales and achieving explosive growth of orders through marketing measures such as online celebrity endorsement and topic initiation, online celebrity publicity stunts, fans interaction and recommendations.
We first conducted profile analysis of the target population and initiated topics using big data and competitor product keywords data, as well as commissioning a diverse group of online celebrities and KOLs, in a highly concerted publicity stunt planned to coincide with the product promotion period and in line with the unique UGC atmosphere formed according to the promotion direction and product line. The publicity stunt included both celebrity live streaming and interaction with fans, whose enthusiasm helped the viral marketing effort and the popular recommendation strategy improved the brand image, leading to explosive growth of orders. The celebrity online prevalence marketing stunt was continuously optimized throughout the whole process from planning, to media selection, celebrity selection, multi-channel propagation and finally to result monitoring. Through brand potential building by some big name celebrities, the brand has gained consumer trust. Multiple topics were initiated and discussed widely, establishing online prevalence. At the same time, propagation occurred throughout the network including Moments, news media and social networks, resulting in online prevalence and significant shortening of the e-commerce pathway of“consumer recognition-preference research-comparison-decision making-purchase-sharing”.
According to statistics, the publicity stunt increased Zebrant's sales by 10.8 times and also improved consumers' recognition of the brand. Traffic on the independent website increased by 12 folds. One week of celebrity marketing led to an increase of purchase rate of 300%.
Client's needs
Cmachinery was established in 2009 with its headquarter in Guangzhou. It has focused on machinery export business in the past ten years and now hopes to further expand its market through Google, lower costs and increase volume of inquiry. However the company is facing four difficulties:
1. Lack of a professional overseas team and diversity of copywriting, lower quality
2. Lack of standards for target keywords and lack of observation of local language habits
3. Inaccurate budgeting for different countries and regions and difficulty in budget control
4. Inefficient statistics and untimely feedback
During our attempt to promote and market the company on Google, we first analyzed website data and previous ad serving data, user experience and marketing data to establish the target market. Based on the real market condition, we advertised selectively and set up keywords taking local competitors and local languages into consideration to create ideas with local flavors. Using a combined marketing strategy that covers search, exhibition and remarketing, we covered all targeted clients through Google. Using Google reporting and data analysis, we adjusted copywriting, keywords and ranking in real time and expanded target populations as well as tried to convert past visitors to increase ROI. We also made continuous adjustments to our advertisements so that our ad serving strategies achieved optimal result.
After three months of ad serving, the website's bounce rate dropped significantly and its traffic increased considerably. Statistics shows that the inquiry cost decreased by 60% and number of inquiries increased by more than 200%.
Zebrant is a fashion export independent website, established in 2018. It specializes in exporting clothes in diverse styles including Chinese cheongsam dresses, shoes, bags and accessories. The cooperation aims at promoting sales and achieving explosive growth of orders through marketing measures such as online celebrity endorsement and topic initiation, online celebrity publicity stunts, fans interaction and recommendations.
We first conducted profile analysis of the target population and initiated topics using big data and competitor product keywords data, as well as commissioning a diverse group of online celebrities and KOLs, in a highly concerted publicity stunt planned to coincide with the product promotion period and in line with the unique UGC atmosphere formed according to the promotion direction and product line. The publicity stunt included both celebrity live streaming and interaction with fans, whose enthusiasm helped the viral marketing effort and the popular recommendation strategy improved the brand image, leading to explosive growth of orders. The celebrity online prevalence marketing stunt was continuously optimized throughout the whole process from planning, to media selection, celebrity selection, multi-channel propagation and finally to result monitoring. Through brand potential building by some big name celebrities, the brand has gained consumer trust. Multiple topics were initiated and discussed widely, establishing online prevalence. At the same time, propagation occurred throughout the network including Moments, news media and social networks, resulting in online prevalence and significant shortening of the e-commerce pathway of“consumer recognition-preference research-comparison-decision making-purchase-sharing”.
According to statistics, the publicity stunt increased Zebrant's sales by 10.8 times and also improved consumers' recognition of the brand. Traffic on the independent website increased by 12 folds. One week of celebrity marketing led to an increase of purchase rate of 300%.
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