According to eMarketer's latest forecast, retail sales in the United States will grow by 4% over 2016 in July and August 2017 during the back to school shopping season. As XBN's marketing manager said, young consumers have to prepare to go back to school, and they love online shopping, so in the future business growth can be expected to continue. Today, we'll take stock of five of the most popular categories in the back to school shopping season:
1, clothing and accessories;
2 books, music and video;
3, computers and consumer electronics;
4, office equipment and products;
5, hobbies, such as sporting goods.
In July and August, the growth in the 5 core categories of ecommerce sales will exceed the overall ecommerce quarterly growth rate of 15.8%, reaching $37.5 billion.
In some European and American countries, high school and college will basically have a Homecoming Day when students return to school after the summer vacation. Homecoming is often a party, and students dress up for it. In order to try to be elected the party's "King" and "Queen", the students will purchase online or offline all kinds of beautiful suits, skirts, ties, etc. which will have an impact on the clothing sales. At this point, China's cross-border ecommerce sellers should seize this opportunity.
In addition, apart from the "smart" clothing, students are in their youth, they like mountaineering, hiking, swimming, camping and other outdoor activities, so outdoor products are also sold in the "back to school" season. Businesses should leave considerable space for outdoor supplies, including sunglasses, goggles, cycling gloves, jerseys, waterproof pockets, and other similar products.